Staff at City Brewery in La Crosse filled up a well-known component of the festival, the Golden Keg.
This year's keg is filled with Old Style Oktoberfest.
Randy Hughes, Brewmaster at City Brewing Company in La Crosse said the Golden Keg tradition is one that dates back to the beginning, when Oktoberfest U.S.A. got it's start in La Crosse in 1961.
"Traditionally it's been filled at the brewery and brought down by a horse drawn wagon with the owner and the Brewmaster from the Heileman Brewing Company back in the day and we're fortunate to be able to continue with that tradition," said Hughes.
The Golden Keg is a half barrel of beer, weighing 160 pounds.
Each year, it's transported to the fest grounds on Friday morning by a horse drawn carriage as part of the Opening Day Parade before tapping.
"Fest beer and especially this one are traditionally Märzen beer. Which a traditional German festival style, kind of an every day beer that has got great multi-body with just enough hop character to give it balance and drink-ability for a long afternoon in a beer hall," added Hughes.
About 300 cups are poured of the keg each year. While that may seem like a lot, with thousands of people on the grounds that opening day, usually only the first 500 (Brewmaster Hughes' said that's pushing it) receive some of the Golden Keg beer.
Oktoberfest officially kicks off in La Crosse on Thursday, September 29 with the Torchlight Parade.
MORE INFORMATION: Oktoberfest U.S.A.
MORE INFORMATION: City Brewing Company