UW-La Crosse is 3-0 for the first time since 2009.
They breezed through the non-conference schedule virtually unchallenged.
But now things change.
The conference season arrives this week when UW-River Falls comes to town.
La Crosse outscored their non-conference foes 50-11 on average.
The conference season is a different animal.
The intensity level cranks up and the team knows it.
"These games count. Not that the first three didn't. WIAC teams are a little step above the three teams we played before. No disrespect to them butthe WIAC is a good conference and we're excited to get it kicked off," said receiver Joel Oxton.
"The goal is to win conference games. Not that the other games don't mean anything. But practice steps up a notch now that we're into our conference with a little better competition overall," said linebacker Noah Risch.
River Falls is 1-2 so far this season.
Saturday's kickoff is later than usual, 4 PM at Harring Stadium.