The 2016 Ladies Day Luncheon took place at the Radisson Hotel Ballroom on Tuesday.
The lunch is organized by the past Mrs. Oktoberfests every year, members of the Oktoberfest U.S.A. Royal Family.
Sue Weidemann, Mrs. Oktoberfest 2016 said the tickets for the event were $30 a piece and with close to 200 people in attendance, the proceeds go towards providing scholarships to local students.
"I think it's because it's done by amazing women. I mean it's done by the Mrs. O's and collectively, the amount of work that they've done for this community is unbelievable," said Weidemann.
The 2016 Oktoberfest Royal Family was also introduced at the event.
Entertainment was provided by Greg Balfany and UW-La Crosse jazz musicians.
MORE INFORMATION: Oktoberfest U.S.A.