Herberger's in Valley View Mall now boasts a brand new space, more than twice as large as it's previous location.
Herberger's made the jump from 41,000 square feet to over 100,000. In May, their parent company Bon-Ton signed a lease to expand the Herberger's into the former Macy's. The new space includes furniture, mattresses, fine jewelry and a full service hair and nail salon.
"La Crosse and the surrounding areas, they draw from various communities around the local region and we're happy to be here to give them a great shopping experience," said Susan Lalond, Regional Vice President for Bon-Ton Stores.
Herberger's will be celebrating it's new location all week with music, makeovers and free gifts with some purchases.