Herberger's opens in old Macy's location - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Herberger's opens in old Macy's location

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La Crosse, WI (WXOW) - -

Herberger's in Valley View Mall now boasts a brand new space, more than twice as large as it's previous location.

Herberger's made the jump from 41,000 square feet to over 100,000. In May, their parent company Bon-Ton signed a lease to expand the Herberger's into the former Macy's. The new space includes furniture, mattresses, fine jewelry and a full service hair and nail salon.

"La Crosse and the surrounding areas, they draw from various communities around the local region and we're happy to be here to give them a great shopping experience," said Susan Lalond, Regional Vice President for Bon-Ton Stores.

Herberger's will be celebrating it's new location all week with music, makeovers and free gifts with some purchases.

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