The Green Bay Packers have opened another development around their stadium as a way of attracting fans year-round.
The Titletown District outside Lambeau Field includes a hotel, sports medicine clinic, ice skating rink, restaurant and tubing hill.
The nearly 45-acre (more than 18-hectare) district is holding a Winter Jubilee throughout December that includes ice sculptors, Santa and a light show. Most of the activities at the district are free, though there is a fee for skating and tubing.
Team president Mark Murphy says the team will contribute at least $65 million to the estimated $165 million project.
The project will also include a technology and innovation center with Microsoft. It will act as an accelerator and incubator for emerging businesses, have a venture capital fund and an innovation lab where companies can get technological assistance from Microsoft.