According to ESPN, legendary broadcaster Keith Jackson, who was known as the voice of college football, has died.
His family says he died late Friday night at the age of 89.
According to ESPN, the National Sportswriters and Sportscasters Association named him the National Sportscaster of the Year five times, among other honors.
Jackson, who retired in 2006, spent some 50 years calling the action in a folksy, down-to-earth manner that made him one of the most popular play-by-play personalities in the business.
"For generations of fans, Keith Jackson was college football," said Bob Iger, Chairman and CEO of The Walt Disney Company. "When you heard his voice, you knew it was a big game. Keith was a true gentleman and a memorable presence. Our thoughts and prayers go out to his wife, Turi Ann, and his family."
Jackson got his start on the radio in 1952, broadcasting Washington State games, but went on to provide the national television soundtrack for the biggest games in the most storied stadiums. His colorful expressions -- "Whoa, Nellie," and "Big Uglies," among the many -- became part of the college football lexicon.
He was credited with nicknaming the Rose Bowl "The Granddaddy of Them All" and Michigan's stadium "The Big House."
"That big smiling face, and just the thrill and the love he had for doing college football," Bob Griese told SportsCenter when asked what he'd remember about Jackson, his longtime broadcast partner with whom he started working in 1985.
"He did it for a long, long time. ... He never intruded on the game. It was always about the kids on the field. Never, never shining the light on himself. And that was one of the things that I most admired about him."
Jackson began calling college football games for ABC Sports when it acquired the broadcast rights for NCAA football in 1966. He also worked NFL and NBA games, 11 World Series, 10 Winter and Summer Olympics and auto racing. In addition, he traveled to 31 countries for "Wide World of Sports."
Among his broadcasting accomplishments, Jackson was the first play-by-play voice of "Monday Night Football" when the program debuted in 1970. He called Bucky Dent's home run against the Red Sox in 1978 as well as Reggie Jackson's three-homer game in the 1977 World Series.
His Olympics highlights included Mark Spitz's record seven gold medals in the 1972 Games and speedskater Eric Heiden's five golds in 1980.
Jackson announced he would retire from college football play-by-play after the 1998 season but ended up continuing with ABC Sports. He walked away for good in May 2006, telling The New York Times he was finished "forever."
His final game ended up being the 2006 Rose Bowl, the thrilling national-title showdown between USC and Texas that saw Vince Young and the Longhorns prevail over the Trojans and their two Heisman Trophy winners, Matt Leinart and Reggie Bush, with 19 seconds remaining.
Other memorable college football moments with Jackson on the play-by-play call included the 2003 Fiesta Bowl (Ohio State vs. Miami), Kordell Stewart's Hail Mary in the 1994 "Miracle at Michigan," Desmond Howard's "Hello Heisman" moment in 1991 for Michigan, "Wide Right I" and "Wide Right II" in the Florida State-Miami rivalry.
The Associated Press and ABC News contributed to this story.