Salvation Army's Red Kettle Campaign falls short of goal - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Salvation Army's Red Kettle Campaign falls short of goal

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La Crosse, WI (WXOW) -

The Salvation Army Red Kettle campaign has come to a close. The 2017-2018 campaign raised just under $800,000, which is short of their $949,500 goal.

The campaign is the Salvation Army's biggest fundraiser throughout the year and accounts for one-third of the annual budget. Despite being short of the goal Major Jeff Richardson is proud of the amount of money the campaign raised. 

"It's pretty amazing that we raised nearly a quarter of a million dollars in the Red Kettles alone. That is pretty amazing it's just a wonderful gift from the community. Our efforts from the end of December to now have raised nearly $200,000 in an effort to try and close the gap, so what it tells me is the people of La Crosse are just so generous and kind and support the work the Salvation Army does" said Richardson. 

Major Richardson also says that even with the shortfall the Salvation Army will still be able to continue providing services without the worry of cuts. 

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