A 30-year-old tradition will continue Saturday at the Omni Center in Onalaska.
Friday vendors began setting up for the show. The "Beer & Brewery Collectibles Show" promises to be bigger and better than ever with more than 40 vendors showcasing their vintage beer memorabilia.
People who attend the event can either buy and trade merchandise, or just enjoy looking at the collectibles. Some of the memorabilia on display come with plenty of La Crosse history. "There is lots of eye candy as they say. Interesting things to look at and if you are interested in the La Crosse history side of things obviously the brewing history having a big history here there will be a number of things representing that here on Saturday" says Paul Nelson, a collector of more than 15 years.
If you are a beer collector the show will also offer free appraising for any item. The event will run from 9 am to 2 pm at the Omni Center in Onalaska.