La Crosse-based Kwik Trip enters into a new partnership with the Green Bay Packers.
The team announced Tuesday that Kwik Trip will be the new sponsor of Lambeau Field's north west gate.
The multi-year partnership also includes serving rights for coffee and hot chocolate. Kwik Trip's Cafe Karuba coffee will become the official coffee of the Green Bay Packers and Lambeau Field.
"It's great obviously for the Packers, hopefully it'll be a win-win for everybody and what's really exciting for us is it's another Wisconsin company with strong, strong roots in Wisconsin and a real commitment to community," said Packers President Mark Murphy.
Steve Wrobel, Kwik Trip Public Relations said of the partnership, "It just makes sense to us, it's a Wisconsin-based company, Kwik Trip, and what better association could you have than with the Green Bay Packers."