A new watering hole for local brew fans to grab another pint is set to open Friday.
The 608 Brewing Company is located on Copeland Avenue in La Crosse.
The company is founded by a group of area friends with a love for hops that fostered a hope to create some new beverages for La Crosse.
608 Brewing Company owner and head brewer Phil Humphrey says they will focus largely on IPA beers, and while they may be starting small, they hope to grow quickly.
"It's a seven-barrel system, so we could probably stretch it a little farther, kind of pushing it up to 8 barrels now, once I got more familiar with the equipment. That's about two hundred and forty gallons," explained Humphrey.
As for their grand opening, the event plans to kick off at 4 pm Friday, August 10 with a little something for everyone, including food, entertainment, and of course, beer.
"We'll have Cloudy's food truck, food cart I think. Also and LaCrossome apparel will have a pop-up shop because we used them for our apparel and we have a caricature artist," said Humphrey.
You can learn more about the new brewhouse by visiting their website here.